Seth Rogen’s lifestyle brand, Houseplant, has entered an innovative partnership with ripple⁺ Home to launch a new co-branded scent collection that promises to elevate both the ambiance of living spaces and the ritual of smoking. This collaboration merges ripple⁺’s expertise in home fragrances with Houseplant’s distinct design aesthetic, creating products that are as much about style as they are about scent.
In a statement, Rogen emphasized the significance of smell in daily life, noting that while it often goes unconsidered in film and television, it plays a vital role in creating an atmosphere. The partnership aims to craft products that enhance sensory experiences, stating, “Together with ripple⁺, we’ve been able to make a collection of products focused on the nose, and on creating a more layered environment.”
The collection features two standout offerings. The Ash & Scent Set ($85) includes a hand-carved marble incense vessel along with 64 incense droplets in four exclusive fragrances, designed to provide over 640 minutes of aromatic enjoyment. The Droplets by Seth ($35) is a more portable option, featuring a chic mini pack with 48 incense droplets housed in an elegant marbled glass holder.
The four exclusive scents available in this collection are:
- Sweet Herb: A floral, mystical aroma meant to inspire creativity.
- Old Money Leather: A luxurious scent that evokes sophistication and timelessness.
- Baked Goods: A warm and comforting blend reminiscent of fresh baking.
- Rich Pine: An earthy fragrance that conjures nostalgic memories of forest retreats.
Ripple⁺ co-founders Sam and Lucie Beecham spoke about the importance of immersive experiences and craftsmanship, stating that this collaboration aims to redefine how scents are perceived—not merely as accessories but as essential statement pieces that enhance living spaces.
The ripple⁺ x Houseplant collection officially launched on September 18 and is available exclusively at therippleco.com, houseplant.com, and select global retailers. This partnership not only exemplifies a creative convergence of scent and design but also aims to engage consumers through enhanced aromatic experiences in their homes.
