Global digital sports company Fanatics has announced the launch of Fanatics Markets, a new prediction market platform that allows users to trade on various outcomes across sports, finance, politics, and culture. This significant initiative aims to deepen fan engagement through an interactive and secure trading environment.
According to CEO Matt King, the platform is designed to provide fans with an intuitive way to invest in key moments in sports and culture. “With Fanatics Markets, we’re giving fans a safe and intuitive way to engage with the moments that move sports and culture, and to pick a side and profit along the way if their prediction is correct,” King stated.
Fanatics Markets partners with Crypto.com’s CFTC-registered exchange, ensuring that users have access to institutional-grade trading capabilities. The platform is available on both iOS and Android, and currently operates across 24 states, including major markets such as California, Texas, Florida, and Washington. This strategic partnership aims to enhance market reach and user experience.
Travis McGhee, Global Head of Predictions at Crypto.com, emphasized the value of their collaboration, explaining, “Crypto.com was the first to launch sports prediction markets, and our reach continues to grow through innovative partnerships with top-tier platforms such as Fanatics. We could not be more proud to be the partner of choice for Fanatics, and together we will provide fans with a safe and compliant way to access prediction markets.”
The launch of Fanatics Markets follows the company’s acquisition of Paragon Global Markets, a CFTC-registered introducing broker, back in July. This acquisition has paved the way for Fanatics to enter the prediction market space with a strong regulatory foundation.
Initially, the platform will focus on event contracts related to sports and macro events, with plans for expansion into other sectors such as cryptocurrency, pop culture, technology, climate, and entertainment in the coming year. Additionally, Fanatics Markets incorporates responsible trading features, leveraging the company’s extensive brand ecosystem to make prediction markets more accessible and mainstream for fans.
