Citi has issued a “buy” rating for Strategy stock, assigning a price target of $485, indicating a bullish outlook for the investment. However, the bank has cautioned investors about the potential volatility associated with the stock, closely tied to fluctuations in Bitcoin’s price. As of the last trading session, Strategy shares closed at approximately $302.
In a recent note, Citi emphasized that Strategy’s stock serves as a significant indicator of Bitcoin’s potential upside and downside movements. The firm noted that if Bitcoin reaches a projected 12-month price target of $181,000, Strategy, which trades under the ticker MSTR on the Nasdaq, could see substantial gains. Shares of MSTR reported a modest increase of 1.7%, finishing at $301.91, while Bitcoin was trading at around $111,490, having recently fallen over 11% from its all-time high of $126,080 recorded in October, according to CoinGecko data.
Citi analysts provided insights into the asset’s net asset value (NAV), suggesting it could exhibit a 25%-35% premium based on historical multiples related to Bitcoin yields, assuming positive market momentum continues. Despite this optimistic outlook, the bank warned of considerable risks, pointing out that MSTR operates as a leveraged proxy for Bitcoin. This structural risk means that even slight dips in Bitcoin’s price could lead to significant losses for MSTR shareholders.
Previously known as MicroStrategy, Strategy began accumulating Bitcoin in August 2020 as a strategy to enhance returns amid rising inflation during the COVID-19 pandemic. Today, it stands as the largest corporate holder of Bitcoin, focusing primarily on securing digital assets. Currently, the company holds approximately 640,418 Bitcoins, valued at around $71.6 billion. Co-founder and chairman Michael Saylor remains a vocal advocate for Bitcoin, often discussing its benefits for corporate investment strategies.
Other corporations have emulated Strategy’s approach, acquiring Bitcoin and other cryptocurrencies like Ethereum to elevate their stock performance. However, financial experts have raised concerns about the risks inherent to this strategy, suggesting that it might not be suitable for all companies, especially given the unpredictable nature of cryptocurrency markets.


