A Belgium-based startup, Todin, is set to launch a presale for its native token, $TDN, from September 2-6, 2025. The $TDN token aims to enhance Todin’s blockchain-driven shopping infrastructure, which aims to transform the e-commerce landscape by connecting consumers with the most suitable stores and rewarding every transaction through blockchain-based incentives.
Unlike traditional comparison platforms that prioritize the lowest price, Todin recognizes that shopping decisions often depend on a variety of factors, such as delivery speed, ecological impact, and brand trust. This nuanced approach enables consumers to make informed choices based on their specific priorities rather than just price.
For shoppers, Todin acts as a discovery tool that goes beyond mere price comparison. It offers brands and webshops a unique opportunity for brand activation, loyalty campaigns, and product promotions. By leveraging Todin’s infrastructure, brands can engage directly with consumers and provide meaningful rewards, sidestepping outdated loyalty systems and costly advertising networks.
At the core of this shopping experience is the platform’s innovative reward system powered by Web3 technology. Shoppers receive a cashback of 1% on every purchase, with the option to receive their rewards in $TDN or other supported cryptocurrencies. In addition to this, the Shopping Pool™ allows for redistribution of a portion of platform revenue and affiliate commissions back to the community in BTC or USDC, effectively giving all participants a stake in the platform’s development.
Thomas Clocheret, the founder of Todin, emphasized the untapped potential residing in the intersection of e-commerce and customer relationships, stating, “Loyalty and brand engagement have been treated like afterthoughts. Todin makes them part of the shopping experience itself, with Web3 as the connective tissue.”
Key features of Todin’s offering include:
– A comprehensive price comparison system that considers not just cost but also delivery speed, ecological impact, and trust indicators.
– A 1% cashback incentive on purchases, available in cryptocurrency.
– Flexible reward options, including $TDN, BTC, or USDC.
– A Shopping Pool™ that redistributes affiliate revenue to users.
– Tools aimed at helping brands enhance loyalty and facilitate new product launches.
– A limited supply of 1 billion $TDN tokens, complete with buyback-and-burn mechanisms to sustain value.
To bolster its growth strategy, Todin has secured a partnership with Victus, positioning the platform as an ecosystem where brands and consumers can engage in meaningful interactions.
The $TDN token presale aims to raise up to $1 million USD over the designated five-day period, with a focus on sustainable growth rather than immediate hype. In a rapidly evolving e-commerce landscape, Todin is shifting the focus from mere transactions to fostering relationships, allowing consumers to find not just the best price but also the right store. This innovative model positions Web3 not as an add-on but as the essential engine driving equitable and transparent value exchanges in the shopping experience.
