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Reading: Strategy Makes Largest Bitcoin Purchase Since November 2024 Despite Share Price Drop
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Strategy Makes Largest Bitcoin Purchase Since November 2024 Despite Share Price Drop

News Desk
Last updated: January 20, 2026 9:25 pm
News Desk
Published: January 20, 2026
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In a significant move that has drawn attention in the cryptocurrency market, Strategy, formerly known as MicroStrategy, recently finalized its largest Bitcoin acquisition since November 2024. The company purchased 22,305 Bitcoin for approximately $2.13 billion, increasing its total holdings to an impressive 709,715 Bitcoin. This transaction occurred just before Bitcoin’s price dipped below the pivotal $90,000 mark.

Despite this aggressive accumulation strategy, the market’s response was lackluster. Following the announcement, Strategy’s shares plummeted by more than 7%, closing at $160.87. This decline raises questions about the effectiveness of the company’s investment decisions and its long-term outlook amidst a fluctuating cryptocurrency market.

The latest purchase, reported on Tuesday and conducted the day before, has been the largest since a notable buy in late 2024. Earlier in January, the company made two more acquisitions, underscoring its commitment to expanding its Bitcoin treasury. However, the market’s muted reaction suggests that investors remain cautious, potentially doubting the timing and institutional strategy behind such purchases.

Scrutiny over the timing of these acquisitions has intensified, particularly after the company’s recent disclosures revealed it paid an average price of $95,284 per Bitcoin. On the day of the transaction, Bitcoin was trading around $92,500 and fell below $90,000 shortly thereafter. This pattern of timing mirrors past behaviors; in December, for instance, Strategy acquired 10,624 Bitcoin for nearly $1 billion after the price had rebounded from a lower point, illustrating a tendency to buy at elevated prices instead of during dip periods.

Market analysts and investors are increasingly concerned about the possibility of a bear market, heightening anxiety over Bitcoin’s near-term price trajectory. Despite a minor recovery in the past month, Bitcoin has struggled to recapture the critical $100,000 threshold, contributing to an uncertain atmosphere surrounding one of the cryptocurrency market’s most prominent entities.

While Strategy’s commitment to its Bitcoin accumulation plan signals a long-term faith in the cryptocurrency’s potential, the company faces mounting challenges in reassuring shareholders who are wary of its capital allocation strategies in the present market landscape. As the situation evolves, analysts will likely continue to monitor both Bitcoin’s price movements and Strategy’s future decisions, keen to determine the implications for the company’s broader financial health.

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