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Apple’s Future: Growth from New iPhones and Services Amid Challenges

News Desk
Last updated: January 26, 2026 1:10 am
News Desk
Published: January 26, 2026
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Apple Inc. has shown resilience in its market performance despite the various challenges it has faced over the past year, though it has not kept pace with the S&P 500. Looking ahead, analysts are contemplating the potential trajectory of Apple’s stock, particularly as the company engages in a promising renewal cycle driven by the recent launch of its iPhone 17.

The iPhone 17 has been well-received, largely due to enhanced features, including improvements in artificial intelligence capabilities. This popularity is expected to help Apple return to double-digit, quarterly year-over-year revenue growth, as suggested by management guidance. While the current iteration of the iPhone may not sustain long-term growth into 2031, it sets the stage for future models that Apple will introduce.

Speculations around Apple’s future are fueled by rumors of significant AI upgrades in upcoming devices, which could enhance user experience and drive consumer interest. Additionally, the company’s growing installed base—currently with over 2 billion active devices—positions it well to increase revenue, particularly from its high-margin services segment. Over the last five years, services revenue has risen from 29% to 39% of total sales, and projections suggest this could approach 50% by 2031, substantially bolstering profit margins.

However, Apple faces challenges that might impact its trajectory. Ongoing concerns about tariffs, particularly due to reliance on manufacturing in Asia-Pacific countries, present potential vulnerabilities. Moreover, the company is currently under scrutiny from regulators in the U.S., facing antitrust lawsuits that accuse it of monopolistic practices in the smartphone market. Investors are advised to keep an eye on these legal developments, as unfavorable rulings could affect Apple’s strategic position and financial outcomes.

Despite these hurdles, Apple remains a powerful player in the tech industry, buoyed by its strong brand and existing consumer base. The recent success of its iPhone 17 reinforces its potential as a growth driver, with the services segment also expected to enhance revenue significantly. Presently trading around $249, some analysts predict that by 2031, Apple stock could surpass $410, representing a compound annual growth rate of at least 10.5%. Given these factors, many consider Apple stock a solid investment moving forward.

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