A new startup has launched Poke, an AI agent that aims to simplify daily tasks for users through popular messaging platforms such as iMessage, SMS, Telegram, and, in select regions, WhatsApp. The public debut of Poke occurred in March, presenting itself as a personal assistant that can perform various functions directly via text message, negating the need for additional app downloads or complicated setups.
Poke is designed to assist with a range of everyday activities—be it managing calendars, planning daily tasks, tracking health and fitness, or controlling smart home devices. Unlike general-purpose AI chatbots such as ChatGPT or Claude, Poke positions itself as a tool for those looking to accomplish specific tasks efficiently or automate routines for better time management.
The AI can send reminders, alert users about certain emails, provide health tracking support, and catch users up on sports scores or daily news. It also allows for customizable automations, enabling users to create, share, and implement their own tasks using simple text commands.
The startup, backed by investors including Spark Capital and General Catalyst, recently secured an additional $10 million in funding, bringing its valuation to $300 million. Poke’s co-founder, Marvin von Hagen, explained that the product evolved from a previous AI assistant focused on email, noticing that beta testers wanted to utilize it for a much broader spectrum of tasks.
Getting started with Poke is straightforward. Users just need to visit the official website, input their phone number, and begin using the service without requiring any downloads. Poke successfully integrates with various popular services, including Google Calendar, Gmail, and fitness apps like Fitbit and Strava.
In terms of functionality, Poke utilizes an AI model specifically suited to the task at hand, choosing from various established providers or open-source options. This flexibility allows Poke to maintain an advantage over competitors tied to singular platforms.
The startup has also introduced a feature called “recipes,” which are pre-made tools to automate different aspects of users’ lives across various categories such as wellness, productivity, finance, and more. Users can install these recipes with ease, streamlining their user experience.
Regarding security, Poke employs a multi-layered model that includes regular penetration testing and limited permissions for both the AI agents and human employees. By default, the team does not have access to user data unless explicitly shared by the user.
Poke’s pricing model is designed to be accessible. Starting free, the service may include fees depending on the features used, particularly those requiring real-time data processing. Ultimately, the startup’s goal is not immediate profitability but rather broad adoption, with aspirations to integrate Poke into the daily lives of a billion users.
In terms of user growth, the company has not disclosed exact figures but noted a tenfold increase in sign-ups over recent months. The startup has also garnered interest from several well-known investors and influencers who have joined in supporting its mission.
With the rising demand for user-friendly AI assistants, Poke positions itself as a practical solution for managing the complexities of daily life, leveraging the technology to create a more efficient and personalized experience.
