Texas Attorney General Ken Paxton has initiated an investigation into the popular athleisure brand Lululemon over potential violations related to the presence of per- and polyfluoroalkyl substances (PFAS), commonly referred to as “forever chemicals.” Paxton announced the inquiry via a post on social media platform X, highlighting concerns that Lululemon’s activewear may contain these chemicals, which are often not disclosed in the brand’s marketing.
The investigation comes in response to growing consumer awareness and emerging research that suggest certain synthetic materials found in apparel could pose serious health risks, including endocrine disruption, infertility, and cancer. PFAS have been associated with detrimental health effects in both humans and animals, prompting oversight from the U.S. Environmental Protection Agency.
The Office of the Attorney General will evaluate Lululemon’s testing protocols, its restricted substances list, and its supply chain practices to ensure compliance with Texas safety standards. Paxton stated, “If Lululemon has violated Texas law, it will be held accountable,” underscoring the seriousness of the allegations.
In response to the announcement, shares of Lululemon traded slightly lower at $163.59, reflecting a decline of nearly 22% for the year 2026. The company has faced challenges recently; earlier this year, it was forced to remove its “Get Low” workout collection from its website due to customer complaints, only resuming online sales after addressing the concerns.
The scrutiny comes at a time when Lululemon is already navigating a difficult financial landscape, forecasting disappointing annual results amid tepid demand. This situation is further complicated by a proxy fight involving the company’s founder, as well as recent changes in its leadership, including the appointment of a former executive from Levi Strauss to its board.
As the investigation unfolds, stakeholders and health-conscious consumers will be watching closely to see how Lululemon addresses these serious allegations surrounding its products.
