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Reading: Morgan Stanley’s Amy Oldenburg Predicts Bitcoin Could Reach $1 Million with Stronger Catalyst
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Bitcoin

Morgan Stanley’s Amy Oldenburg Predicts Bitcoin Could Reach $1 Million with Stronger Catalyst

News Desk
Last updated: June 16, 2026 4:42 am
News Desk
Published: June 16, 2026
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Bitcoin (BTC), which reached its all-time high of $126,080 on October 6 of the previous year, is currently facing challenges in the market despite optimism generated by recent peace negotiations between the United States and Iran. As of now, Bitcoin’s price remains approximately 45% lower than its peak.

Amy Oldenburg, the head of digital asset strategy at Morgan Stanley, maintains a bullish outlook on Bitcoin, suggesting that the cryptocurrency could reach as high as $1 million. During a recent interview with Natalie Brunell, published on June 10, Oldenburg emphasized that while such a significant price milestone is possible, Bitcoin needs a major “catalyst” to achieve a new all-time high. She highlighted that long-term adoption of Bitcoin is still in its infancy, despite increasing efforts from Wall Street institutions to develop products related to the cryptocurrency.

In early April, Morgan Stanley launched a U.S. spot exchange-traded fund (ETF) associated with Bitcoin, marking the best debut in the investment bank’s history. Though the firm recommends Bitcoin allocations of 0%-2% for certain portfolios and 2%-4% for more aggressive investors, the adoption of Bitcoin among financial advisors has been slow, a gap Oldenburg attributes to a lack of education regarding cryptocurrency.

Looking ahead, Oldenburg predicts that Bitcoin could potentially reach $1 million by 2030, although she acknowledged that it has yet to come close to the $200,000 benchmark. According to her analysis, many investors are presently drawn to other commodities and artificial intelligence, while also harboring concerns about quantum threats, which she believes underscores the necessity for a stronger catalyst to ignite Bitcoin’s next adoption phase. She anticipates a gradual upward trend for Bitcoin through 2030 rather than a sudden surge.

Furthermore, Oldenburg cautioned against lumping Bitcoin together with other cryptocurrencies such as Ethereum (ETH), Solana (SOL), and XRP, as each of these digital assets serves distinct purposes within the market.

As it stands, Bitcoin was trading at approximately $66,500, highlighting the significant distance it has yet to cover to regain its former heights.

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