Founded in Switzerland in 2017, Tangem has emerged as a notable player in the cryptocurrency landscape, specializing in the manufacturing of hardware self-custody products designed to secure digital assets such as Bitcoin (BTC) and Ethereum (ETH). Headquartered in Zug, the company has positioned itself as a leader in cold wallet solutions that are capable of supporting more than 16,000 tokens across over 90 blockchains. Its products are trusted by users in 170 countries worldwide.
Tangem’s flagship offerings include a credit card-sized NFC hardware wallet and a ring-sized wearable wallet, both of which require pairing with the Tangem app. This robust app allows users to securely store, stake, swap, and spend their virtual assets. Additionally, the wallets facilitate Visa payments through Tangem Pay, which is compatible with major mobile payment platforms like Apple Pay and Google Pay. The mobile-native design of Tangem’s products expertly combines the security of cold storage with the accessibility of active self-custody, giving users a seamless interface to manage their crypto holdings.
In a significant move for expansion, Tangem announced that its suite of crypto self-custody products is now available not only on its official website but also in over 200 stores of Best Buy, a leading consumer electronics retailer. This announcement follows the previous availability of Tangem wallets at other major retailers, including Walmart, Amazon, and Virgin Megastore. The availability of Tangem wallets in Best Buy stores represents the company’s largest retail expansion in the U.S. to date.
Tangem’s CTO, Andrey Lazutkin, emphasized the importance of this development, stating that making Tangem Wallets accessible at Best Buy signifies a major shift in consumer access to hardware wallets that are both secure and user-friendly. Lazutkin remarked, “That combination has never existed at this scale, and it fundamentally changes who self-custody is for.” This rollout underscores the increasing consumer demand for tools that support direct ownership of cryptocurrency assets, presenting an alternative to centralized platforms for transactions and storage.
The move to retail signifies not just an expansion of Tangem’s market reach but also reflects a broader acceptance of cryptocurrency in mainstream consumer culture, as more individuals seek ways to manage their digital assets independently.
