Concerns surrounding the impact of artificial intelligence (AI) on the labor market have escalated recently, with many fearing mass displacement of workers. However, LPL Financial’s chief economist, Jeffrey Roach, presents a contrasting viewpoint, suggesting that AI may actually create jobs rather than eliminate them.
Roach refers to the Jevons paradox to illustrate this concept, explaining that as technology improves efficiency in resource use, overall demand can increase. This unexpected outcome occurs because reduced costs enable broader access and adoption of the technology. “AI may reduce the time and cost required to perform many tasks, but that does not necessarily imply a proportional decline in labor demand,” he stated. Instead, Roach argues that AI enhances productivity across various sectors—including software development, customer service, research, and operations—ultimately leading to an expansion in the volume of work that organizations can handle. This growth may spur demand for new roles, innovative products, and emerging business models.
Rather than causing large-scale job losses, Roach asserts that AI will likely lead to a reallocation of tasks. He provides the example of medical diagnostic imaging centers, where advancements in AI have not only lowered service costs but have also increased demand, resulting in more hiring within these firms.
Moreover, Roach points to demographic shifts as another reason that AI could become instrumental in the labor market. With an aging population leading to more individuals retiring, the available labor pool is expected to shrink significantly. According to LPL Financial data, the working-age population is projected to represent around 62% of the total population by 2050, and drop to less than 60% by 2070. In this context, Roach sees AI as a crucial tool for maximizing productivity among existing workers, allowing organizations to maintain output without relying solely on a growing workforce.
As companies navigate these waters, they may find that embracing AI can lead to increased efficiency and new opportunities, thereby potentially reshaping the labor landscape in a positive way.


