Best Buy has expanded its product offerings by including Tangem’s crypto self-custody solutions, making them available both on BestBuy.com and in over 200 retail locations across the United States. This launch marks the largest retail presence Tangem has achieved in the U.S. market to date, complementing existing partnerships the company has established with major retailers such as Walmart and Amazon.
The initiative aims to provide a broader audience with access to hardware wallets designed for securely holding digital assets outside of centralized exchanges. Tangem’s chief technology officer, Andrey Lazutkin, highlighted the significance of this expansion, stating that it allows consumers to access a hardware wallet that balances security with usability—an achievement that hasn’t been realized at this scale before.
Tangem reported that its products are already in use in 170 countries and support over 16,000 tokens across more than 90 blockchains. The company claims an impressive security track record, stating that their devices have not experienced any breaches among more than six million units in circulation. Notably, despite the increasing awareness of cybersecurity risks, 88% of crypto assets still reside on centralized exchanges, which expose holders to potential breaches.
The new offerings at Best Buy include the Tangem Wallet, which is designed in the form of a credit card and sold in sets of two or three. Each card serves dual purposes as a primary access device and a backup key. Another innovative product introduced in the launch is the Tangem Ring, touted as the first hardware wallet designed to be worn as a ring. This product, made from zirconia ceramic, is sold alongside backup cards for added convenience and security.
Tangem emphasizes the security architecture of its wallets, which generates and stores private keys on secure chips within the device, never storing them on external servers or mobile devices. The system also utilizes a seedless backup method while still enabling users who prefer traditional approaches to import seed phrases.
Through the Tangem mobile application, users can manage, swap, stake, and spend their digital assets. Additionally, the platform supports Visa payments through Tangem Pay and is compatible with Apple Pay and Google Pay. Transaction approvals occur directly on the hardware device, which can be further secured with access codes and biometric authentication.
This launch comes at a time when cryptocurrency firms are increasingly pushing digital asset products into mainstream retail channels. Previous initiatives in this direction have focused primarily on enhancing payment adoption, with various companies exploring innovative ways to integrate cryptocurrency services into everyday transactions.
In a landscape marked by ongoing advancements, Tangem’s expansion into Best Buy’s retail environment represents a significant step towards broadening consumer access to self-custody solutions for digital assets.
