Best Buy has made headlines by expanding its product offerings to include Tangem’s crypto self-custody solutions, now available both on BestBuy.com and in over 200 stores across the United States. This marks Tangem’s most significant retail expansion in the U.S., enhancing its presence which already includes partnerships with major retailers like Walmart and Amazon.
According to a recent press release, the availability of Tangem’s products at Best Buy not only broadens access for consumers but also aligns with the company’s distribution strategy across various renowned platforms. The move aims to provide consumers with more opportunities to use hardware wallets designed for the secure storage of digital assets, away from centralized exchanges.
Andrey Lazutkin, Tangem’s Chief Technology Officer, expressed enthusiasm about the expansion. He emphasized that having their wallets on Best Buy’s shelves enables a previously unattainable combination of security and usability. “For the first time, any consumer can access a hardware wallet that is both genuinely secure and genuinely easy to use,” he stated, suggesting the rollout could redefine the landscape of self-custody in digital assets.
Currently, Tangem’s hardware wallets are operational in 170 countries and can support over 16,000 tokens across more than 90 blockchain networks. The company highlights its robust security architecture, which has remained uncompromised across a notable six million devices distributed globally. Data provided by Tangem indicates that a staggering 88% of cryptocurrency assets are still held on centralized exchanges, despite ongoing breaches that rank high among the concerns of U.S. crypto holders. This retail rollout is part of Tangem’s strategy to make self-custody options more accessible.
Among the products now offered at Best Buy is the Tangem Wallet, a sleek, credit card-sized NFC hardware wallet available in sets of two or three cards. Each card serves dual purposes as both the primary access device and a backup key for the user’s wallet. Additionally, the launch features the Tangem Ring, touted as the first hardware wallet embedded in a wearable ring format. Crafted from zirconia ceramic, this innovative product comes with a ring and two backup cards.
Tangem’s technology ensures that private keys are generated and stored within secure chips inside the hardware, eliminating the need to store keys on external servers or mobile devices. The wallets also utilize a seedless backup system while allowing for optional seed phrase imports for those who prefer traditional recovery methods. Users of Tangem can manage their digital assets through the accompanying mobile application, facilitating storage, swapping, staking, and spending of supported cryptocurrencies. The platform additionally supports Visa payments via Tangem Pay and integrates seamlessly with Apple Pay and Google Pay, with transaction approvals taking place directly on the device for enhanced security measures that include access codes and biometric authentication.
This strategic expansion is part of a larger trend among cryptocurrency companies aiming to integrate digital asset products into mainstream consumer markets. Previous initiatives have largely focused on payment adoption. Notable moves include Shopify’s introduction of native USDC payment support through collaborations with Coinbase and Stripe, alongside other advancements such as Fold’s Bitcoin bonus program for workplace incentives. The growing inclination of retailers like Newegg and others to explore cryptocurrency services signals an ongoing shift toward broader acceptance of digital currencies in everyday transactions.
