The recent downturn in Bitcoin’s price has sent ripples throughout the cryptocurrency market. The popular digital currency, Bitcoin (BTC), has experienced a dramatic decline of over 22.5% in the past week, with its value plummeting to $69,000. This represents a significant loss, erasing a substantial 15 months’ worth of gains. Industry veteran Peter Brandt has expressed concerns that this downtrend may have further to go.
Brandt points to “campaign selling,” a term he uses to describe the pressure applied to Bitcoin from various entities such as miners and exchange-traded funds (ETFs) who are reducing their exposure. He identifies a potential bottom zone for Bitcoin around the $54,600 to $55,000 mark. His analysis suggests that Bitcoin could face an additional decline of approximately 10% as these institutional players continue to decrease their holdings.
The ongoing decline has created a pattern of daily lower highs and lower lows, indicating a lack of buying interest among traders. Brandt emphasizes that the current market behavior seems indicative of strategic selling by larger institutions rather than a mass liquidation by retail investors.
Onchain data corroborates Brandt’s outlook, revealing a notable shift in the Bitcoin miner net position. Throughout January, miners have consistently increased their market distribution, sending more Bitcoin to sell rather than holding onto it. Additionally, US spot Bitcoin ETFs have also cut back on their holdings, with net balances decreasing from 1.29 million BTC at the start of the year to 1.27 million BTC as of Wednesday. A drop in the Coinbase premium—a metric reflecting institutional interest—has reached yearly lows, further indicating reduced demand from significant market players.
This combination of factors raises the likelihood of Bitcoin reaching its bear flag target of around $63,800, which represents a 10% decrease from its current position, as inferred from Brandt’s technical analysis.
Further insights from onchain analyst GugaOnChain suggest that Bitcoin could be on the verge of a deeper decline towards the $54,600 mark, fueled by continued institutional selling. This downside target aligns with a lower zone identified in the BTC Dollar-Cost Averaging (DCA) Signal Cycle metric. This metric highlights periods when Bitcoin may be considered structurally undervalued. In 2022, a similar signal turned bullish when Bitcoin fell below the $20,000 mark, eventually leading to a rally surpassing $30,000 the following year.
GugaOnChain suggests that the price convergence toward this critical band signifies a pivotal transition phase between capitulation and accumulation for Bitcoin investors. Moreover, another analysis hints at a potential accumulation window that may emerge after July 2026, based on historical patterns relating to widening credit spreads and Bitcoin market bottoms.
As the situation develops, market participants and analysts alike will be closely monitoring these trends to determine the future trajectory of Bitcoin, particularly in light of the current selling pressure from miners and institutional investors.

