Bitcoin has recently fallen below the $100,000 mark, reaching its lowest level since June, igniting concerns among investors about the possibility of enduring another prolonged bear market, often referred to as a “crypto winter.” Such situations typically arise when digital currencies experience significant sell-offs, prompting fears of a deeper downturn.
Despite these bleak circumstances, Bitwise Chief Investment Officer Matt Hougan has offered a more optimistic perspective. He noted that while retail investors are currently in a state of “max desperation,” this sentiment could signal that a bottoming out of crypto prices may be on the horizon. Hougan points to sustained interest from Wall Street institutional investors and financial advisors as a potential stabilizing force for Bitcoin. He even suggests that, amidst the current volatility, the prospect of Bitcoin reaching a new record high before year-end is not out of the question.
Hougan characterized the current market as “almost a tale of two markets,” emphasizing that retail investors are facing unprecedented levels of despondency. He acknowledged the challenges posed by leverage blowouts and a generally depressed retail market, but maintained that institutional interest remains strong. According to him, institutional players continue to express enthusiasm about allocating capital to cryptocurrencies, highlighting that, when viewed over a longer timeframe, the asset class has been yielding strong returns.
The recent surge in cryptocurrency exchange-traded funds (ETFs), including well-known names like the iShares Bitcoin Trust and the Fidelity Wise Origin Bitcoin Fund, is shifting the landscape of crypto investment. Although the pace of week-to-week investments in these ETFs has slowed since the second quarter, Hougan pointed out that there are still robust inflows into Bitcoin. He anticipates that as financial advisors consider the current dip, they may see it as an opportunity to demonstrate their insight into the market’s trajectory.
Moreover, Bitwise’s Solana staking ETF has attracted over $400 million in flows during its inaugural week, despite currently facing a significant sell-off, with a near 20% loss since debuting on October 28.
On the optimistic side, Strategy CEO Michael Saylor previously articulated a bullish outlook, predicting that Bitcoin might hit $150,000 by year’s end. While some may view such ambitions as overly optimistic given Bitcoin’s current state, Hougan supports the sentiment, suggesting that Bitcoin could potentially end the year at new all-time highs, possibly exceeding $125,000 to $130,000.
Hougan believes that sellers may be approaching exhaustion while buyers remain eager. He indicated that once these dynamics shift in favor of buyers, we could see Bitcoin rebound strongly, perhaps even reaching targets set by Saylor. He described institutional investors as having a more measured understanding of the underlying fundamentals of cryptocurrency, suggesting they will play a crucial role in driving the market as retail sentiment stabilizes.
He cautioned, however, that while the market may be nearing a turnaround, there could still be some potential downside before a recovery fully establishes itself. Overall, the intersection of retail despondency and institutional optimism paints a complex picture for the future of Bitcoin and the broader cryptocurrency market.


