Broadridge Financial Solutions has announced a significant advancement in its NYFIX order-routing network by integrating with Crypto.com, a leading cryptocurrency platform. This integration allows brokers around the globe to submit cryptocurrency orders using the same FIX-based infrastructure that is standard in traditional financial markets. Notably, this partnership represents NYFIX’s inaugural cryptocurrency linkage in the Asian market, underscoring a growing interest in digital assets among institutional investors.
The collaboration enhances NYFIX’s already established connectivity to digital assets at a time when institutional engagement with cryptocurrencies is on the rise. With this integration, users of Crypto.com will have the opportunity to access the NYFIX Marketplace. This will enable those already utilizing the NYFIX network to seamlessly route their crypto orders directly to the exchange while employing standardized and secure workflows.
George Rosenberger, senior vice-president for trading and connectivity solutions at Broadridge, articulated that this expansion is a testament to the company’s dedication to supporting new asset classes while ensuring compliance and operational resilience. He emphasized that the new connection will provide clients with the same reliability and transparency they have come to expect from all their trading activities.
Eric Anziani, president and chief operating officer of Crypto.com, highlighted the advantages of collaborating with Broadridge, noting that it grants access to a “trusted global network” and reinforces Crypto.com’s capacity to cater to professional trading firms through FIX connectivity.
Both companies assert that this integration will mitigate fragmentation and reduce friction between traditional and digital markets. It promises consistent processes for order routing, drop copies, and market-data management. Additionally, this connection opens access to over 2,200 buy- and sell-side participants on NYFIX, aligning with Crypto.com’s strategic growth objectives and laying the groundwork for the enhancement of its capital-markets capabilities in the future.
