In a significant move within the cryptocurrency space, Coinbase has acquired the UpOnly NFT from prominent crypto influencer Cobie for a staggering $25 million in USDC. This unique NFT acts as a gateway for the holder to request an eight-episode season of UpOnlyTV, the popular crypto talk show that Cobie co-hosted alongside Ledger Status.
The on-chain metadata associated with the NFT indicates that burning the token could initiate a new season of UpOnlyTV within a mere three months, adding a layer of excitement and anticipation among fans and followers of the show. However, it’s important to note that the NFT’s terms state that the acquisition does not come with any sponsorship rights, leaving the power of creative direction entirely in the hands of the show’s hosts. This means that Cobie and Ledger Status have the freedom to either ignore or poke fun at Coinbase during the show’s airing.
The acquisition has generated a flurry of speculation in crypto communities about Coinbase’s potential intentions. Many are wondering if the exchange is planning to revive UpOnlyTV or even create a branded adaptation of the show. As of now, neither Coinbase nor Cobie has provided any official commentary on the purchase or the future plans for the NFT.
UpOnlyTV garnered tremendous popularity during the last crypto bull market, celebrated for its candid, unscripted interviews with notable figures in the crypto world. This revival of interest, coupled with Coinbase’s substantial investment, suggests that the relationship between mainstream crypto exchanges and cultural content may be evolving.
