Coinbase continues to set ambitious goals as it aims to position itself as a comprehensive platform for cryptocurrency and financial services. Since making history as the first cryptocurrency exchange to list on a U.S. stock exchange in 2021, Coinbase has relentlessly pushed the boundaries, innovating and integrating various aspects of crypto with mainstream finance.
The company’s current focus is on expanding its offerings by pursuing several strategic acquisitions related to cryptocurrency and stablecoins. Recently, Coinbase revealed plans to develop its own blockchain network, known as the Base network, along with the potential for a native token in the future.
One of Coinbase’s main initiatives, dubbed “The Everything Exchange,” aims to make the platform a one-stop destination for all asset types. The company is working to expand beyond just cryptocurrency trading into areas such as derivatives, equities, and commodities. Notably, derivatives trading represents approximately 80% of global crypto trading volume, making it a critical area for growth. In July, Coinbase launched perpetual futures trading, providing U.S. investors with the ability to access leverage of up to 10 times. This feature has become increasingly popular for those seeking flexibility in trading.
Moreover, Coinbase’s recent acquisition of Deribit, a leading global crypto options exchange, allows it to tap into significant open interest in Bitcoin trading. While Deribit is not yet available to U.S. customers, its integration could enhance Coinbase’s offerings once legal and regulatory frameworks are addressed. Additionally, the company is seeking approval from the Securities and Exchange Commission (SEC) to launch tokenized stock trading, representing a potential leap into equity markets.
Beyond enhancing individual investor tools, Coinbase has also launched a parallel initiative called Coinbase Business, which targets small and mid-sized enterprises. This division addresses the banking needs of entrepreneurs by promising instant settlements and the ability to generate interest on USDC balances. By integrating Coinbase Business with accounting software, the platform aims to streamline tax-related processes for businesses. Since its rollout, Coinbase Business has onboarded 1,000 enterprises, with another 1,000 applications in the queue.
Coinbase is also expanding its influence in the startup ecosystem through its acquisition of Echo, an on-chain early investment platform. This $375 million deal facilitates capital formation for crypto projects while providing investors access to early-stage equity opportunities within the sector, reinforcing Coinbase’s vision of a holistic tokenized asset marketplace.
Furthermore, the recent passage of The Genius Act has created a clearer regulatory framework for stablecoins. By addressing compliance obstacles, the legislation paves the way for broader adoption. Analysts from J.P. Morgan Global Research project that the stablecoin market could swell to a valuation of $750 billion over the coming years. Coinbase is leveraging its expertise to foster partnerships with several financial institutions, including a notable collaboration with Citigroup focusing on digital asset payments.
As Coinbase strategizes its moves, the emphasis on expanding into various segments—such as tokenization, stablecoin integration, and tailored banking solutions for businesses—positions it to evolve beyond a conventional cryptocurrency exchange. This diversification is particularly significant given that over half of its 2025 Q3 revenue derived from transaction fees, a dependence that could prove challenging if market enthusiasm dwindles.
With these efforts, Coinbase aims to create a robust foundation for sustainable growth by 2026 and beyond, establishing itself as a multi-faceted entity in the increasingly intertwined worlds of finance and digital assets.
