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Reading: Coupang and Japan Lead Asia in Stablecoin Adoption with Innovative Payment Solutions
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Blockchain

Coupang and Japan Lead Asia in Stablecoin Adoption with Innovative Payment Solutions

News Desk
Last updated: September 11, 2025 11:50 am
News Desk
Published: September 11, 2025
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Asia Pacific Morning Briefing 2

In a significant move towards mainstream cryptocurrency adoption, South Korea’s leading e-commerce platform, Coupang, has partnered with the Tempo blockchain. This collaboration marks Coupang’s first venture into the blockchain arena, as it explores the potential of utilizing stablecoin payments. Tempo, developed by US fintech company Stripe alongside crypto-oriented venture capital firm Paradigm, focuses on stablecoin functionality and real-world payment solutions.

Industry analysts perceive this partnership as a strategic step for Coupang, aligning with similar explorations by global e-commerce giants like Amazon and Shopify. By integrating stablecoin transactions, Coupang could potentially save substantial amounts—estimated in the hundreds of billions of won—by reducing payment processing fees. The adoption of this technology is poised to facilitate instantaneous 24-hour transfers and mitigate foreign exchange risks, although the regulatory landscape surrounding stablecoins in South Korea remains challenging. Experts suggest that improved regulations could accelerate blockchain implementation, with potential domestic stablecoin legislation anticipated by early 2026.

Meanwhile, Japan is also making strides in the realm of stablecoin adoption with the introduction of its first credit card that allows for stablecoin repayments. JPYC Corporation has announced plans to roll out the Nudge Card, which will accept Japanese yen-backed stablecoin JPYC for payments beginning in October 2025. This innovative system is set to support JPYC transactions at over 150 million VISA-affiliated merchants globally. Initially, the service will be available to a limited audience via the Nudge NFT experience, leveraging the Polygon blockchain. This move underscores the increasing acceptance of blockchain-based payment methods in Japan’s commercial landscape, complementing existing payment options like bank transfers.

In other notable developments across Asia, Upbit’s parent company, Dunamu, has launched the GIWA blockchain with ambitions for a comprehensive decentralized finance (DeFi) ecosystem. Meanwhile, HashKey has initiated a $500 million Digital Asset Treasury fund, focusing on investments in Bitcoin and Ethereum projects. On the market front, South Korea’s KOSPI has reached four-year highs, positively impacting crypto-linked stocks such as Woori Technology and Neowiz.

Vietnam has embarked on a five-year pilot program for crypto trading, imposing strict capital requirements and foreign ownership limits. In a case drawing significant attention, Do Kwon faced a legal setback in Singapore, losing a $14 million lawsuit related to a failed luxury apartment acquisition. Additionally, Japan’s Metaplanet aims to raise $1.38 billion through an overseas share offering, intended primarily for Bitcoin purchases.

These developments reflect a dynamic landscape for cryptocurrency and blockchain technology across the Asia-Pacific region, as both South Korea and Japan take steps to integrate these innovations into their financial ecosystems.

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