A new prediction market platform called OG, powered by Crypto.com, is making strides in the trading world with a comprehensive suite of tradable event contracts that spans sports, finance, politics, entertainment, and cultural trends. The platform aims to integrate the accessibility of consumer applications with the engaging features of social media, alongside the robustness of an institutional-grade trading system.
Crypto.com announced that OG is uniquely positioned to offer leveraged trading on prediction contracts, contingent upon receiving certification from the Commodity Futures Trading Commission (CFTC). Users of the platform will have the capability to trade based on the probability of real-world outcomes, with market probabilities dynamically updated to reflect collective expectations among traders.
The platform is designed with a social aspect, enabling users to connect, share insights, and track their trading performance via leaderboards. Access to margin prediction contracts will be facilitated through Crypto.com’s CFTC-licensed futures commission merchant. Although OG will initially focus on the U.S. market, there are plans in place for future global expansion.
In conjunction with the launch, Nick Lundgren has been appointed as CEO of OG. Lundgren, who also serves as the chief legal officer of Crypto.com, previously led the company’s entry into the U.S. market for CFTC-regulated sports event contracts in late 2024 as the president of Crypto.com Derivatives North America (CDNA). His tenure has been marked by significant advancements in regulatory compliance and the acquisition of CDNA.
Crypto.com has emphasized that OG will rely on the firm’s robust compliance infrastructure, aimed at safeguarding consumers while providing necessary resources for prudent risk and exposure management. The prediction market sector has seen explosive growth over the past year, catalyzed by increased adoption and institutional interest, with global transactional volume expanding from approximately $9 billion in 2024 to over $44 billion in 2025—a staggering growth rate exceeding 400%.
Trading volumes within the sector have surged dramatically, climbing from under $100 million monthly at the beginning of 2024 to over $13 billion by year-end. This explosive growth is attributed to the melding of prediction markets with mainstream finance, clearer regulatory frameworks, and diversified use cases across politics, economics, and cultural domains. Forecasts suggest that the prediction market sector could potentially reach a trading volume of $1 trillion in the not-so-distant future.
As the landscape for prediction markets evolves, new entrants from the broader betting and finance sectors have started to explore innovative strategies. Companies like DraftKings and FanDuel are investigating the implementation of prediction market methodologies, while traditional exchanges are embedding probability data into their trading frameworks.
Notably, 2026 is witnessing an uptick in activities centered around points-based systems, which serve as a strategic intermediary between gamification and financial investment. These systems often use non-monetary proxies to offer future rewards, including token airdrops while simultaneously fostering a vibrant trading ecosystem.
Unlike conventional trading environments that focus on direct profit or loss from contract settlements, points-based platforms incentivize behaviors that promote a healthier exchange atmosphere. For example, liquidity provision is rewarded even when limit orders are not filled, leading to a more stable order book that benefits the entire trading community.
The points garnered through these systems are generally aimed at longer-term engagement, pushing users toward “farming” or network building instead of short-term betting. Some platforms integrate social incentives, where active participation and new trader referrals enhance points accumulation—a feature that is often missing in traditional financial exchanges.
Several noteworthy companies are capitalizing on these trends in 2026. For instance, Opinion employs a weekly points system based on liquidity provision, trading volume, and “holding rewards” for users maintaining their positions. Myriad, closely tied to the Decrypt and Rug Radio media ecosystems, incentivizes engagement with news articles, while Probable, backed by Yzi Labs and PancakeSwap, adopts a zero-fee model with a points distribution program aimed at rewarding early adopters for contributing to its initial launch phase.
As OG prepares to enter this bustling landscape, its innovative approach and robust framework could redefine the boundaries of prediction markets and reshape how participants engage with the evolving market dynamics.
