American Express is set to create an exceptional experience as the official partner of the Formula 1 Crypto.com Miami Grand Prix and F1 Academy. Card Members and fans will enjoy a variety of interactive experiences during this high-octane weekend. Central to this experience is the two-story Amex Racing Club located in the F1 Fan Zone, which offers mini-games, giveaways, and a recharge lounge featuring massage chairs, chilled towels, and beauty products. American Express Platinum Card Members will also have access to an exclusive trackside lounge, along with complimentary Race Radios available throughout the venue.
In a stunning collaboration, MSC Cruises is bringing its Yacht Club experience to the Miami International Autodrome by transforming Hard Rock Stadium into a luxurious activation. The striking 264-foot superyacht will provide multilevel hospitality, including multiple lounges, viewing decks, and private cabanas, all while serving gourmet dishes from Bagatelle Miami for a prime view of the race.
The Hard Rock Beach Club further enhances the excitement with a blend of race-day ambiance and concert entertainment from May 1 to 3. This vibrant environment will transition from a daytime lounge to a concert venue, showcasing performances from top DJs and creating a memorable atmosphere.
Glenfiddich is teaming up with the Aston Martin Formula One Team for an immersive experience designed to engage fans more closely with the motorsport world. Set up as a pit-lane-inspired activation, attendees can participate in interactive challenges and receive exclusive memorabilia, including signed driver cards.
At Turn 6, Ketel One Vodka is introducing its Cocktail Club, offering guests a stylish space to take a break from the race with signature drinks and curated photo opportunities.
The Glioblastoma Research Organization is partnering with the Dolphins Cancer Challenge to highlight brain tumor awareness during the race weekend. Located in the Paddock Garden, this art installation will feature unique pieces from a range of artists, with proceeds from an auction going to Sylvester Cancer Center.
Hendrick’s Gin is unveiling its all-new Vivarium Bar, inspired by the brand’s Scottish roots and featuring a garden of botanicals. Guests can enjoy a menu of specialty cocktails in a shaded seating area designed to provide comfort during the day.
For a more exclusive experience, OFFGRID at Turn 8 will cater to a selective crowd, offering a serene lounge setting with luxury spirits and a curated ambiance. Similarly, The Concours Club will provide a two-story hospitality zone at Turn 3 with private sections, gourmet food options by Chef Kilgore, and interactive experiences.
Culinary collaborations are also a highlight of the weekend. Zuma x Mercedes offers an immersive dining experience with Japanese influences, while Amazónico will host an interactive brunch during Race Week, focusing on sharing and tasting. Other noteworthy dining events include MILA Omakase with a Michelin-starred chef and a luxurious caviar menu from Loews Miami Beach in collaboration with Golden Goat Caviar.
Nightlife and entertainment will thrive throughout the weekend across various venues, such as CASA NEOS, which will host a multi-day event featuring globally recognized DJs and exclusive bottle service, creating a lively social atmosphere. The Official Fan Fest at Lummus Park will feature racing simulators and DJ sets, providing a vibrant, open-air grounding to the race festivities.
Key nightlife spots like E11EVEN Miami and Sexy Fish will ensure the energy remains high, with an array of performances and themed events designed to keep the momentum going long into the night. Wynwood Marketplace serves as a focal point for off-track celebrations, bringing fans together with interactive experiences and live music, ensuring that everyone can partake in the grand celebration.
From fitness experiences at Wellness Wonderland to private gatherings at Harbour Club and Carbone Beach, the offerings during this high-profile weekend are designed to cater to an array of tastes and preferences, blending the thrilling world of Formula 1 with the vibrant culture of Miami.
