In a groundbreaking collaboration, Fold Holdings, a leading bitcoin rewards platform, has partnered with the beloved fast-food chain Steak ’n Shake to introduce an exciting promotion that allows customers to earn $5 in bitcoin with their meals. Starting today, diners at over 1,200 participating Steak ’n Shake locations can indulge in a Bitcoin Meal or Bitcoin Steakburger. After their purchase, customers can visit bitcoinmealdeal.com, upload their receipt, and receive a redeemable code for $5 in bitcoin through the Fold app. The instant reward is credited upon activation of the app, making the process quick and straightforward.
This collaboration marks a significant milestone, representing the first instance where a U.S. restaurant chain has linked a menu item to bitcoin rewards, merging culinary experiences with financial innovation and contemporary culture. Notably, even the burger buns are branded with the Bitcoin logo, symbolizing the cryptocurrency’s growing presence in mainstream society. Will Reeves, Chairman and CEO of Fold, expressed the importance of this moment, stating that true mainstream adoption of bitcoin occurs when it becomes integrated into everyday life. He emphasized that for many consumers, this could be their first encounter with owning bitcoin—occurring through the simple act of enjoying a burger.
The partnership highlights Steak ’n Shake’s continued commitment to the Bitcoin community. The renowned chain, celebrating its 90-year legacy, earlier this year implemented Lightning Network payments at all U.S. locations, facilitating bitcoin transactions with minimal fees. Steak ’n Shake even made headlines by opting out of accepting Ethereum, reinforcing its loyalty to the bitcoin ecosystem. CEO Sardar Biglari commented on the boldness of the chain’s decision, stating that incorporating bitcoin into their menu exemplifies a courageous stance amid evolving cultural and commercial landscapes. He underlined the importance of allowing guests to participate in the potential future of commerce every time they dine.
Fold, which made its public debut this year through a SPAC merger, holds approximately 1,500 BTC in its corporate treasury, valued at around $160 million, and has a market cap nearing $200 million. The company continues to innovate with the launch of a bitcoin rewards Visa card powered by Stripe, further bridging traditional financial services with bitcoin-centric tools.
This promotional campaign kicks off today, coinciding with the 17th anniversary of the Bitcoin white paper, and is set to run nationwide while supplies last. The initiative serves as a symbolic representation of bitcoin’s journey from a theoretical document to a tangible element in the world of fast food, capturing both the evolution of the cryptocurrency and its integration into everyday consumer experiences.
