In the current financial landscape, gold has emerged as a favored safe-haven investment, particularly thriving in environments characterized by low interest rates and heightened political and financial uncertainty. Investors increasingly see gold as a protective asset during economic downturns, a sentiment supported by research from the Federal Reserve Bank of Chicago. Interestingly, Sameer Samana, head of global equities and real assets at the Wells Fargo Investment Institute, emphasized that gold “checks all of those boxes.”
The ongoing appeal of gold is underscored by a recent investment strategy report from Wells Fargo Investment Institute. The analysts predict that continued purchases of gold by global central banks, combined with increased geopolitical tensions, will likely drive demand for the precious metal. Blair duQuesnay, a chartered financial analyst and certified financial planner at Ritholtz Wealth Management, noted the upward trend in gold, stating, “Without a doubt, gold has been trending higher, and it’s getting a lot of attention from investors.”
For those interested in investing in gold, there are a couple of primary avenues: purchasing physical gold or investing in financial instruments linked to the yellow metal. Many financial experts advocate for obtaining exposure to gold through exchange-traded funds (ETFs) that track the price of physical gold. This approach is often seen as part of a well-diversified portfolio, rather than the direct acquisition of gold coins or bars.
Samana pointed out that during times of acute market stress, gold stocks may underperform. He recommended that those seeking exposure to gold consider gold bullion-backed ETFs instead of gold-related equities or stocks of gold mining companies. The two largest gold ETFs, SPDR Gold Shares (GLD) and iShares Gold Trust (IAU), have been highlighted as effective investment vehicles, offering liquidity and being more tax-efficient and cost-effective options compared to physical gold. DuQuesnay echoed this sentiment, stating, “Gold ETFs are going to be the most liquid, tax efficient and low-cost way to invest in gold.”
On the contrary, investing in gold mining stocks may not provide the same level of alignment with gold’s price movements, as their performance is more closely tied to business fundamentals rather than solely to commodity pricing.
Despite the promising run that gold has experienced, financial advisors generally recommend that investors limit their gold exposure to no more than 3% of their overall investment portfolio. DuQuesnay, a member of the CNBC Financial Advisor Council, shared her personal strategy, revealing that her clients’ portfolios do not contain any gold assets. She expressed concern over the volatile nature of trendy investments, questioning the sustainability of gold’s rally and its pricing as a commodity, which can complicate the assessment of its fundamentals.
As global markets shift and evolve, investors will need to remain informed about gold’s role amidst uncertainty and the various strategies available for gaining exposure to this traditional store of value.


