In-N-Out Burger has made headlines recently for removing the number “67” from its ticket order system, a decision that has sparked conversations across social media platforms. This move appears to be a response to the widespread popularity of the viral “6-7” trend, a phrase that has gained traction but lacks a universally accepted meaning.
Associated with the song “Doot Doot (6 7)” by Skrilla, which features the repeated lyric “6-7,” the phrase has also gained notoriety thanks to NBA star LaMelo Ball, whose height of 6’7″ has ingrained the number in popular culture. People familiar with the situation report that the removal of “67” from orders was implemented approximately a month ago, according to an employee at a Los Angeles location. Notably, the burger chain has also discontinued the number “69” from its order system.
The chatter surrounding this decision began on Reddit, where users shared their observations of the number disappearing from the sequence of order tickets. One user recounted their experience of noticing that upon reaching number 66, the next number jumped straight to 68. The inquiry prompted further discussion about the significance of the skipped number, leading to speculations about its connection to the viral trend, particularly among younger patrons at the restaurant.
Comments on the Reddit thread varied, with some expressing indifference while others acknowledged the playful chaos it generated among teenagers. “Viral 6-7 all the kids are yelling these days,” remarked one commenter, summarizing the excitement surrounding the number’s absence.
Interestingly, “67” has recently been recognized by Dictionary.com as a word of the year, underscoring its significance in contemporary vernacular. Described as a “viral, ambiguous slang term,” its definition highlights the nonsensical nature of the phrase, suggesting interpretations like “so-so” or “maybe this, maybe that.” The term reflects a quirky cultural phenomenon that has resonated particularly with Generation Alpha.
In explaining the rise of “6-7,” the director of lexicology at Dictionary Media Group noted that despite its seemingly trivial origins, the term has only gained momentum over time. It embodies what has been described as “brainrot slang,” intended to be nonsensical and playfully absurd.
In-N-Out Burger’s decision to retire the number “67” showcases how eating establishments are increasingly attuned to social trends and cultural phenomena affecting their customer base. Notably, other fast-food chains like Wendy’s and Pizza Hut have also embraced the trend, introducing promotional offers priced at 67 cents in response to the growing popularity of the phrase.
As the conversation around “6-7” continues to unfold, it remains to be seen how other businesses will adapt to the ever-evolving landscape of internet culture.
