In a significant development for the crypto landscape, Bitget Wallet has unveiled a global co-branded crypto card program in partnership with LINE NEXT Inc. This collaboration aims to enhance the digital finance experience for users, leveraging LINE NEXT’s established presence in the Web3 ecosystem and Bitget Wallet’s growing suite of financial tools.
The LINE NEXT × Bitget Wallet Card allows users to conduct transactions without incurring any fees when spending USDT and USDC through the Visa and Mastercard networks. This initiative capitalizes on the existing no-fee crypto card offered by Bitget Wallet, which is already operational in over 50 markets including regions across Europe, Latin America, and Asia-Pacific. Traditionally, users face fees that can total up to 7% from foreign exchange markups and conversion spreads on standard cards. By utilizing real-time exchange data from Google, the new card provides competitive settlement rates that aim to alleviate these cost burdens.
Users will have the ability to link their card to popular payment systems such as Google Pay, Apple Pay, LINE Pay, Alipay, and WeChat Pay for both in-store and virtual transactions. The co-branding approach allows various partners to customize the card’s appearance and loyalty features, positioning it as an appealing option for users eager to personalize their financial tools. Previous alliances with Web3 communities such as Shiba Inu and Taiko herald an increasing demand for unique financial solutions that facilitate everyday spending with cryptocurrency.
The release of this card is a strategic extension of LINE NEXT’s agenda to integrate stablecoins into its Mini Dapp platform—a service that has attracted approximately 130 million registered users. As one of the largest Web3 ecosystems, LINE NEXT is at the forefront of incorporating crypto-linked payment cards, especially in the fast-growing Asia-Pacific market where mobile commerce and loyalty programs are flourishing.
Jamie Elkaleh, CMO of Bitget Wallet, expressed optimism about the partnership, stating, “Co-branded cards allow communities and platforms to link digital ownership with real-world spending.” He emphasized the goal of creating a seamless stablecoin payment experience that resonates with diverse audiences through tailored card designs and benefits.
This initiative is not just about providing a payment tool; it also forms part of the broader Bitget Wallet Pay suite. This encompasses a range of payment solutions including crypto cards, QR-based payments, bank transfers, and an in-app shop for across-the-board purchases. Designed to facilitate everyday transactions and cross-border payments, the suite aims to maintain user custody while significantly expanding access to cryptocurrency-related financial services.
To further incentivize early adopters, LINE NEXT’s Mini Dapp users are currently able to participate in a limited-time promotion. This includes exclusive designs for the LINE NEXT × Bitget Wallet Card, complimentary activation, and USDC cashback on their first transaction. The card’s integration into LINE NEXT’s Mini Dapp ecosystem also enables users to participate in various promotional activities, unlocking further rewards and engaging with diverse gaming titles.
For comprehensive information and updates about the launch, users can explore Bitget Wallet’s blog and campaign pages.
