MoonPay has made a significant advancement in the crypto payments sector with the introduction of MoonPay Headless Onramps, marking the first native crypto checkout solution that allows for one-tap purchases using Apple Pay, card payments, and Google Pay. This new platform is accessible not only in the US but also throughout the European Economic Area (EEA) and over 100 additional countries. This development stands in stark contrast to existing headless onramp solutions, which are currently restricted to mobile payments within the US.
Initial launch partners, including notable names like Moonshot, Bitcoin.com, Bread, and Trust Wallet, have already started to implement this innovative product into their systems. Previously, MoonPay’s primary onramp product was a widget—a visibly hosted checkout flow branded with MoonPay’s identity, existing within the partner’s app. The new Headless Onramps, however, replace this model with a streamlined API integration that offers partners a completely white-labeled and customizable checkout experience that they can manage from start to finish. Behind the scenes, MoonPay continues to handle the complex aspects of payment processing, compliance, and identity verification.
This shift is indicative of the growing demand within the crypto industry for greater control over user experiences. Over the past year, numerous wallets, exchanges, and applications that have gained significant traction are opting to create fully embedded checkout solutions. This allows them to oversee the entire user journey without relying on third-party branded flows.
One of the standout features of MoonPay Headless is its ability to facilitate near-instantaneous on-chain transactions. Apple Pay, known for being the highest-converting payment method in mobile commerce, can now be seamlessly integrated into partner applications. For users who are verified, a simple tap through Apple Pay allows them to finalize their purchase entirely within the partner’s app, eliminating the need for any redirects or additional authentication steps.
For new users, the onboarding process has also been streamlined. A lightweight onboarding frame appears inline within the partner’s app. After completing this initial setup, subsequent visits become frictionless, further enhancing the user experience.
MoonPay Headless is now officially available, representing a major leap forward in the accessibility and ease of crypto transactions.
