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Reading: Morgan Stanley’s Proposed Bitcoin ETF Could Unlock $160 Billion in Demand, Says Strategy CEO
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Morgan Stanley’s Proposed Bitcoin ETF Could Unlock $160 Billion in Demand, Says Strategy CEO

News Desk
Last updated: March 20, 2026 6:53 pm
News Desk
Published: March 20, 2026
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Phong Le Calls Morgan Stanleys BTC ETF a Monster Bitcoin Bet With 160 Billion Potential

In a significant development for the cryptocurrency and financial sectors, Phong Le, President and CEO of Strategy, highlighted the potential impact of Morgan Stanley’s proposed Bitcoin exchange-traded fund (ETF). According to him, such a fund could unlock approximately $160 billion in demand if a modest portfolio allocation model is applied. Le emphasized that Morgan Stanley Wealth Management manages around $8 trillion in assets under management (AUM), recommending clients allocate between 0% to 4% of their portfolios to Bitcoin. He noted that even a conservative 2% allocation would signify a substantial influx of capital, positioning it to dwarf existing ETFs including BlackRock’s iShares Bitcoin Trust.

Le’s statements coincided with Morgan Stanley’s recent advancements in its plans for a spot Bitcoin ETF, as revealed in their filing with the U.S. Securities and Exchange Commission (SEC). The ETF, set to trade under the ticker MSBT, aims to cater to the growing appetite for Bitcoin among institutional investors. Le referred to the ticker as indicative of the considerable demand anticipated from the institutional sector.

Morgan Stanley’s amended S-1 filing suggests that the ETF is crafted with a structure similar to other spot Bitcoin ETFs emerging in the market. It proposes to list on NYSE Arca, featuring a creation unit comprising 10,000 shares and an initial seed basket of 50,000 shares, expected to generate around $1 million in initial capital. The bank has also reported acquiring two shares for audit reasons earlier this month to support the fund’s launch.

The proposed product is designed to hold Bitcoin directly, utilizing key service providers like BNY Mellon as the cash custodian, administrator, and transfer agent, while Coinbase will serve as the prime broker and custodian. This structure aligns with the current trend of U.S.-listed spot ETFs, which have garnered significant interest.

Le’s insights raised a broader inquiry regarding the potential allocation of capital that wealth managers might channel into Bitcoin if it becomes a standard component of investment portfolios. Morgan Stanley has hinted that approval for Bitcoin exposure could allow allocations to vary between zero and four percent based on client profiles. Even a midpoint allocation would indicate inflows surpassing those seen in flagship products like the iShares Bitcoin Trust.

The trajectory of Bitcoin ETF adoption has evolved gradually. Since the inception of spot Bitcoin ETFs, over $50 billion has flowed into the category, primarily driven by self-directed investors. However, the uptake within advisory channels has been inconsistent, influenced by various factors such as internal policies and client interest. Morgan Stanley has already begun facilitating brokerage clients’ access to existing spot Bitcoin ETFs, signaling a shift from merely distributing these products to owning them outright.

While the SEC has yet to announce a timeline for a decision regarding Morgan Stanley’s application, and approval is not guaranteed, the move represents a substantial pivot for a major U.S. bank that had previously approached the Bitcoin market cautiously. The application signifies a growing acceptance of Bitcoin within traditional finance, potentially reshaping how institutional investors engage with the cryptocurrency.

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