In a significant move for the cryptocurrency market and its own stock performance, Strategy (MSTR) announced its intention to sell approximately $1.25 billion worth of bitcoin, equating to around 21,000 coins based on recent market prices. This announcement coincides with the company’s typical schedule for declaring its bitcoin purchases and seems to have had an immediate positive impact on its stock prices, which rose by more than 12% on Monday. This follows a challenging week for the company, marked by a notable drop in both its common and preferred stocks.
The announcement comes at a time when bitcoin prices have decreased significantly, having recently dipped to around $60,000—a point well below last year’s record highs. The company’s preferred stock, known as “Stretch” or STRC, has experienced a steep decline of nearly 30%, falling below its par value of $100. Such a downturn has raised concerns regarding the health of the dividend payouts associated with the preferred shares, which are designed to maintain prices close to the par value by paying variable dividends bi-monthly.
In response to these market pressures, Strategy is employing a multipronged strategy to stabilize its finances. Effective next month, the company plans to increase the dividend on its preferred shares to 12% from the previous rate of 11.5%. By selling its bitcoin holdings, Strategy aims to enhance its cash reserves, thereby supporting its ongoing obligations to STRC shareholders and providing liquidity for potential stock buybacks.
The company’s approach includes plans to repurchase $1 billion worth of its common stock and an equivalent amount of its preferred stock. According to analysts from Citi, this translates to around 11% of the company’s total bitcoin assets. They suggest that this strategy could buy Strategy additional time for bitcoin prices to stabilize, allowing for a more favorable market environment for the company’s operations.
Strategy’s Executive Chairman, Michael Saylor, articulated that the firm’s plans are strategically focused on bolstering “digital credit, enhancing liquidity, preserving long-term Bitcoin exposure, and supporting long-term value creation.” While the immediate market response has been positive, the firm still faces challenges. If bitcoin prices remain subdued, the company may find itself selling at a loss compared to its average acquisition price of approximately $75,000 per coin. This dynamic creates tension, as the past successful sale earlier this year yielded cash at better-than-average historical prices.
The unfolding situation highlights the complexities of balancing liquidity needs against the backdrop of a volatile cryptocurrency market. Strategy’s plans may not only affect its stock but could also influence broader market sentiments toward bitcoin as it navigates these uncertain waters.



