Bitget, a leading platform in the cryptocurrency exchange arena, has launched an innovative initiative aimed at empowering traders and content creators through its “Missing 40%” campaign. This new program allows affiliates to earn a guaranteed share of the fees generated by their communities, reclaiming a substantial portion of revenue that traditional exchanges often retain.
Kicking off with a significant prize pool of $1 million USDT, the campaign revolves around a straightforward proposition: affiliates will receive 40% of the trading fees from users they refer, once those users reach $10,000 in trading volume within their first month. This represents one of the most attractive commission structures in the industry, initiating affiliates at a competitive 40% from day one.
Over the past month, Bitget has reported more than $600 billion in trading volume attributed to affiliate-referred users, with over 300,000 registered affiliates globally benefiting from over $20 million in commissions. This campaign aims to attract a new wave of creators and community managers who have yet to capitalize on the trading revenue they help generate.
Affiliates will benefit from a user-friendly personal dashboard that offers monthly analytics on conversions, commissions earned, and user behavior insights, enhancing their ability to gauge income from these referrals. For retail traders not managing public communities, Bitget has introduced a self-affiliate option, allowing individuals to reclaim 40% of their own trading fees without the need for an audience.
The application process has been designed for swift engagement, requiring only minimal prerequisites: either 100 social media followers or 500 community members, with a promise of a 24-hour review turnaround. This design is intentional, as many competing programs often set high bar thresholds that can stifle the growth of smaller creators, resulting in lost revenue opportunities for both parties.
Gracy Chen, CEO of Bitget, emphasized the importance of acknowledging the efforts of content creators and community builders in driving platform growth. She stated, “The Missing 40% campaign is our way of saying we take that partnership seriously, offering a permanent 40% split from day one and lifetime earnings on every referred user.”
The $1 million prize pool will go toward campaign rewards, activation bonuses, and milestone incentives for participating affiliates. Those who submit their applications during the campaign will also receive a futures experience voucher package valued at 600 USDT upon approval.
This launch follows Bitget’s successful Boost Month initiative in November 2025, which significantly enhanced affiliate sign-ups and community engagement.
For more detailed information about the program and the application process, prospective affiliates can visit Bitget’s website.
As the world’s largest Universal Exchange, Bitget serves over 125 million users and provides access to a wide array of crypto tokens, tokenized stocks, ETFs, commodities, foreign exchanges, and precious metals. The platform is dedicated to driving crypto adoption and improving trading experiences through strategic partnerships, including collaborations with high-profile organizations such as LALIGA and MotoGP™, and engaging in educational efforts in partnership with UNICEF to provide blockchain knowledge to over a million individuals by 2027.
Investors are always reminded to exercise caution, as the digital asset market is known for its price volatility and risks associated with investing.
