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Reading: Bullish CEO Tom Farley Envisions CoinDesk Indices as the “MSCI of the Crypto World”
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News

Bullish CEO Tom Farley Envisions CoinDesk Indices as the “MSCI of the Crypto World”

News Desk
Last updated: September 18, 2025 5:19 am
News Desk
Published: September 18, 2025
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Bronze Bull Figurine In Front Of A Graph

Bullish Inc. has made headlines with its optimistic outlook on the cryptocurrency market, driven by the remarks of CEO Tom Farley during the company’s recent second-quarter earnings call. Farley expressed confidence that Bullish’s flagship products, notably the CoinDesk 5 index, could establish themselves as the “MSCI of the crypto world.” This assertion aligns with a market trend where investors are increasingly seeking diversified investment options beyond Bitcoin.

In detailing Bullish’s indices business, Farley stated that there is a growing appetite for broader investment indices akin to traditional benchmarks like the Dow Jones or S&P 500. The CoinDesk 20 index, which evaluates the performance of leading cryptocurrencies, highlights Bitcoin’s dominance with a weightage surpassing 30%. The CoinDesk 5 index, tracking the five largest and most liquid digital assets, has impressively returned approximately 132% since its inception, while the CoinDesk 20 index has achieved an even more substantial 321% gain.

During the call, Farley revealed that Bullish has secured agreements with significant global futures and U.S. equities exchanges to launch products linked to both the CoinDesk 5 and CoinDesk 20 indices. An exchange-traded fund (ETF) arrangement related to these offerings is also in the works. However, Farley noted that the market will need time to adjust to investing in a broader spectrum of cryptocurrencies beyond Bitcoin, indicating that this transition is happening in real-time.

Farley’s positive outlook coincides with the recent approval by the SEC for the Grayscale Digital Large Cap Fund, which encompasses cryptocurrencies based on the CoinDesk 5 index. This has helped to solidify Bullish’s position in the marketplace as developments unfold.

In its earnings report, Bullish revealed a second-quarter earnings figure of $0.93 per share, a notable recovery from a loss of $1.03 per share in the same quarter last year. The company’s financial fortunes have also caught the attention of investment firms; notably, Ark Invest, led by Cathie Wood, added a substantial number of Bullish shares across its ARK Innovation ETF and ARK Next Generation Internet ETF, amounting to nearly $1.97 million.

The company’s recent public listing, backed by billionaire investor Peter Thiel, generated significant interest, although Bullish’s stock has demonstrated some volatility. Following a closing price of $54.35, shares fell 5.82% during regular trading but rebounded by 2.12% in after-hours trading. However, the stock has retraced approximately 20% since its initial public offering.

As Bullish continues to navigate the ever-evolving landscape of cryptocurrency investments, it faces the challenge of positioning itself as a leader in a market that is gradually embracing diversified asset offerings.

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