Hollywood studios are increasingly eager to incorporate artificial intelligence into movie production, although the practical implementation of this technology remains a challenge. Despite its shortcomings and high costs posing obstacles even for well-established companies, the potential for profit from AI-driven projects is drawing significant interest. One of the most talked-about endeavors is a new film, directed by Doug Liman, known for hits like The Bourne Identity and Jumper. This latest project, titled Bitcoin: Killing Satoshi, is set to debut at the Cannes Film Festival, where Liman is seeking a buyer.
Emily Zemler from The Wrap recently visited the set of this thrilling new film, which follows the story of a model-turned-reporter played by Gal Gadot. She finds herself enlisted by a crypto millionaire, portrayed by Pete Davidson, to investigate a doctor, played by Casey Affleck, who is suspected of being Satoshi Nakamoto—the enigmatic figure behind Bitcoin’s creation. Shot in an unconventional location, a car showroom, the film employs real actors and costumes; however, it heavily relies on generative AI for lighting, sets, and post-production. Producer Ryan Kavanaugh explained that the decision to utilize AI came early in the process, as the budget for a practical shoot was estimated to exceed $300 million, given the film’s need for 200 distinct locations—from Antarctica to Las Vegas. By leveraging AI tools, they aimed to significantly reduce costs.
In a bid to address concerns from skeptics and labor organizations, the production team ensured that about 200 crew members were employed, with half of them being cast members. Although chroma key productions have been common in the industry for some time, the distinguishing factor of this project is the assignment of the task of replacing green screens with final visuals to 55 “AI artists.” Producer Lawrence Grey emphasized that they are committed to using AI “the right way.”
Despite the ambitious plans, enthusiasm for AI within the public realm is mixed. Many viewers are not convinced of its value, and ticket sales may not reflect a willingness to embrace this modern filmmaking trend. This skepticism is echoed by recent developments in the industry, such as Disney’s significant layoffs, which included approximately 1,000 jobs at Marvel Studios, particularly impacting its visual effects teams. These changes hint at a broader reassessment of production practices within Hollywood, as companies attempt to strike deals that might not guarantee returns.
As the landscape evolves, studios are strategically positioning themselves to market AI as a cost-saving measure. This reflects a trend where major players are making substantial financial moves despite uncertain outcomes. A noteworthy example is Ben Affleck’s recent deal with Netflix, securing $600 million. Given the backdrop of this film industry narrative, it’s ironic that a thriller centered on Bitcoin—often seen as a gamble by the uninformed—would delve into the mystery surrounding Nakamoto’s identity, a topic that has recently gained attention with reports suggesting that British computer scientist Adam Back may be linked to the pseudonym.
