Ripple Foods has officially appointed NOVUS as its media agency of record, tasked with overseeing a comprehensive media strategy and activation plan for the company’s national offerings. This strategic partnership initiates with a campaign aimed at promoting Ripple Kids, a range of pea-protein milk designed specifically for children aged one to five. The campaign is set to emphasize brand storytelling while driving household trials through targeted audience engagement and retail media integration.
NOVUS will leverage its advanced analytics and optimization tools to identify high-intent shoppers and assess the link between brand awareness and in-store conversion rates. Libby Morgan, CEO of NOVUS, stated, “Ripple is a brand that is redefining expectations in its category. Our role is to cultivate a connected media ecosystem that enhances awareness, encourages product trials, and promotes repeat purchases by utilizing data alongside retail media and next-generation measurement. This ensures that every investment yields tangible results.”
Ripple Foods chose NOVUS for its extensive experience in the consumer packaged goods sector and its emphasis on aligning media investments with quantifiable business outcomes. The agency’s expertise in retail media networks, along with geospatial analytics via its DeCoder platform, played a crucial role in securing the partnership.
Becky O’Grady, CEO of Ripple Foods, remarked, “NOVUS offers a level of precision and interconnectedness across the media ecosystem that is essential for modern brand growth. As we look to broaden our reach among families across the country, their capability to connect awareness with actionable insights—especially in retail contexts—positions them as a vital ally for our future endeavors.”
In addition to enhancing Ripple Foods’ media strategy, this partnership also exemplifies NOVUS’s larger approach to media management. This includes the integration of insights, activation, and measurement practices enhanced by AI-driven capabilities, identity resolution, and attribution tools. Moreover, the collaboration signifies a significant expansion of NOVUS’s client roster within the consumer packaged goods category, bolstering their capability to conduct both brand and performance-focused media campaigns.
