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Reading: Ryan Cohen’s Bid for eBay Driven by Passion Amid GameStop Struggles
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Finance

Ryan Cohen’s Bid for eBay Driven by Passion Amid GameStop Struggles

News Desk
Last updated: May 10, 2026 7:26 am
News Desk
Published: May 10, 2026
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GameStop CEO Ryan Cohen has expressed a strong emotional connection to eBay as he seeks control of the e-commerce giant, revealing his disengagement with his current role. In a candid discussion with Business Insider, Cohen stated, “I wasn’t passionate about GameStop. I’m passionate about eBay. I believe in eBay’s business,” highlighting the difference in his enthusiasm for the two companies.

Cohen stepped into the GameStop CEO position in 2023 after joining the board in 2021, coinciding with the company’s dramatic “meme stock” phenomenon. Despite the excitement surrounding that time, GameStop has yet to make substantial progress in its business operations. Current market trends have heavily favored digital sales in the video game sector, leading to widespread closures of GameStop physical stores and the complete shutdown of its international divisions.

Interestingly, Cohen admitted that he never aspired to lead GameStop, but rather he has always envisioned himself at the helm of eBay. His bid for eBay, estimated at $56 billion, faces significant hurdles, primarily due to his limited financial resources, with only $9.4 billion in assets at his disposal. In an effort to close the financial gap, he is proposing a half cash, half stock offer, reminiscent of GameStop’s meteoric rise during the meme stock era. However, the fervor that once surrounded GameStop has faded, with even its most ardent supporters withdrawing their enthusiasm.

In a unique approach to bolster his bid, Cohen has recently initiated personal sales on eBay, listing items ranging from GameStop memorabilia to collectibles from the Game Informer vault. While he claims these listings are a genuine effort to raise funds, they are unlikely to generate the billions needed to support his acquisition strategy.

Complicating matters further is the current state of eBay, which has been performing well, in stark contrast to GameStop’s struggles. Cohen’s past experience as the founder of Chewy raises questions about his credibility as a superior CEO when faced with GameStop’s ongoing decline. As his connection to the once-thriving meme stock fades, many are left wondering if Cohen ever truly had the passion for GameStop he now claims to lack.

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