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Reading: TD Cowen Reduces Bitcoin Price Target, Impacting Strategy’s Stock
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TD Cowen Reduces Bitcoin Price Target, Impacting Strategy’s Stock

News Desk
Last updated: July 1, 2026 8:36 pm
News Desk
Published: July 1, 2026
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TD Cowen, known for its optimistic stance on Strategy, has recently issued a notably negative reassessment of the company’s future prospects, especially in light of ongoing challenges in the Bitcoin market. Analysts led by Lance Vitanza have revised their price target for Strategy, reducing it significantly from their earlier prediction due to what they describe as “observed ongoing weakness” in Bitcoin itself, rather than any internal issues within Strategy.

The firm now forecasts Bitcoin’s year-end value to settle around $100,000, a substantial decline from their previous estimate of $140,000. This forecast adjustment comes in the context of Bitcoin’s recent price struggles, evidenced by its drop below the $60,000 mark last week, with the cryptocurrency currently trading at approximately $60,109. This reflects a decrease of over 15% in the past month and more than a 50% plunge from its record of over $126,000 achieved in October of the previous year.

The impact of this bearish sentiment is palpable in Strategy’s stock, which has endured a dramatic 34% decline over the last month alone. Year-to-date returns for the stock have also suffered, showing a decrease of 37.94%, as reported by Yahoo Finance.

On June 30, TD Cowen trimmed its price target for Strategy to $260 from $400, marking a significant 35% reduction. This revision follows a period of optimistic projections; just last July, the bank had raised its target to $680 when shares were priced above $450. The current downgrade arrives amidst Strategy’s announcement of a new capital framework designed to stabilize its financial standing. However, TD Cowen clarified that their revised targets were made independently of this announcement.

Under the new framework, Strategy has increased its cash reserves to $2.55 billion, although this figure has come under scrutiny due to rising costs associated with its preferred stock. The preferred shares were trading at around $88.09 during the latest trading session, falling short of their $100 par value.

To further bolster its reserves, Strategy authorized a plan to potentially sell up to $1.25 billion worth of Bitcoin from its substantial 847,363-coin stockpile if necessary. This strategic move indicates a proactive approach to manage liquidity amid fluctuating market conditions, particularly with concerns growing regarding potential risks to long positions in Bitcoin as prices hover around critical thresholds.

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