An advertising firm, Thumzup Media, is actively exploring the integration of Dogecoin (DOGE) as an alternative reward payment method within its mobile app. This innovative move would allow users to earn cash rewards for sharing content related to advertised products.
Thumzup believes that incorporating DOGE could significantly reduce transaction fees and enhance the settlement process for cross-border micro-payments. CEO Robert Steele emphasized the strategic importance of this initiative, stating, “Exploring Dogecoin integration is an important next step in our journey to create a scalable, low-friction rewards engine. If successful, this change could improve our unit economics and increase appeal to a broader, crypto-friendly creator base.”
The assessments conducted so far indicate that adopting DOGE could not only bolster user satisfaction but also enrich the rewards pool by reducing associated costs. Thumzup’s interest in Dogecoin dates back to July, when the firm began diversifying its Bitcoin treasury by considering alternatives like DOGE along with other digital assets such as Solana (SOL) and XRP.
In a move to solidify its digital assets portfolio, Thumzup recently raised $50 million and announced its intention to acquire Dogecoin mining firm Dogehash in an all-stock transaction, aspiring to establish a leading platform in Dogecoin mining. Prior to the acquisition, Thumzup provided Dogehash with a $2.5 million loan aimed at enhancing its Dogecoin mining capabilities.
Despite these developments, shares of Thumzup (TZUP) saw a decline of more than 5%, settling at $5.00. Yet, the stock has performed well overall, boasting a year-to-date increase of approximately 46%. The firm also recently launched a stock buyback program, with plans to allocate up to $10 million through 2026.
In the cryptocurrency space, Dogecoin has experienced a downturn, with its value decreasing by about 3% in the last 24 hours to around $0.197. Over the past week, DOGE has lost roughly 24% of its value, positioning it as the most significant loser among the top 10 assets. The cryptocurrency remains a substantial 73% below its all-time high of $0.73 reached in 2021.
