Investors looking to enhance their portfolios with dividend-paying stocks should pay close attention to recent trends in annual returns. A detailed analysis of historical data highlights the significant benefits of investing in dividend growers and initiators, which have posted an impressive average annual total return of 10.22% from 1973 to 2025. In comparison, other categories reveal varying returns: dividend payers yielded an average of 9.20%, while those with no change in dividend policy returned 6.87%. Dividend non-payers lagged further behind at 4.21%, and those that reduced or eliminated their dividends faced an average decline of 0.96%. The equal-weighted S&P 500 index averaged 7.74%, underscoring the advantages of focusing on dividend stocks for wealth accumulation over time.
Among the top considerations for dividend investing are well-established firms such as Pfizer, United Parcel Service (UPS), and the Schwab U.S. Dividend Equity ETF.
Pfizer (PFE)
Pharmaceutical giant Pfizer boasts a substantial dividend yield of approximately 6.7%. The stock has seen a rough three-year stretch, with average annual losses of around 7%; however, it has gained 17% in the past year as of early June. The company’s current struggles stem from the expiration of patent protections for several key products, a common hurdle in the pharmaceutical sector. Yet, Pfizer is actively addressing this challenge through a robust pipeline of new drugs in development and strategic acquisitions. Currently, its shares appear undervalued, reflected in its forward P/E ratio of 9.0, below its five-year average of 9.7.
United Parcel Service (UPS)
Another strong contender is UPS, which is currently offering a dividend yield of 7.7%. Similar to Pfizer, UPS has dealt with average annual losses of 8.6% over the last three years. Despite recent criticisms regarding its decision to reduce deliveries for Amazon, many analysts view this as a strategic pivot towards more profitable customers, including small businesses and the healthcare sector. In its latest financial report, UPS indicated a 2.3% decline in overall domestic revenue; however, revenue per package increased by 6.5%. Internationally, UPS saw revenue growth of 3.8% alongside a 12.1% increase in revenue per package. The stock’s forward P/E ratio stands at 14, offering a modest valuation compared to its historical average.
Schwab U.S. Dividend Equity ETF (SCHD)
Lastly, the Schwab U.S. Dividend Equity ETF presents a diversified investment option. The ETF, which yields 3.25%, invests in around 100 dividend-paying companies, including notable firms like Qualcomm and Texas Instruments. Investors benefit from both income generation and growth; the ETF had nearly 20% returns year-to-date as of early June. This option serves as a prudent investment strategy, either as a standalone asset or in conjunction with direct investments in individual dividend stocks.
As seen from these examples, dividend-paying stocks and ETFs not only offer appealing yields but also provide potential for long-term wealth accumulation, making them an attractive choice for savvy investors aiming to enhance their portfolios.



